I’ve been using LinkedIn for a few weeks now, and I’m pretty impressed at its success. Their network intends to foster your career aspirations, and to help extend your web of “business contacts.” They’ve separated themselves from the juvenile tendencies of Facebook & MySpace, and in doing so, have assembled a powerful toolset for connecting with the people you need for your career.
While it has the advantage of targeting a different demographic than MySpace & Facebook, LinkedIn has taken extra steps to highlight this distinction. Clever messaging like “connect with former classmates,” and “make your next career move” all seem to be hinting at “don’t use this for finding chicks to make out with.”
Their deviation from these networks extends beyond brand messaging & design. The tools themselves help users make connections while reminding them of the LinkedIn mindset.
A perfect example of this is their standardization of the the resume format. Everyone’s list of credentials looks the same, leveling the playing field. This immediately puts the focus on the person’s professional accomplishments, and cuts through the fat of any frivolous visual niceties. There’s no video uploading, no posting your favorite pics, and no “poking” other users.
Other tools include vCard exporting, Outlook plug-ins, and something called “jobinsider,” which is meant to interface with Monster, CareerBuilder, and Craigslist. Most important, however, are the tools related to connecting with someone. The network supports all the things you would want to do with a business contact, such as giving/receiving recommendations, requesting introductions, and inquiring about services. If someone isn’t good to work with, don’t recommend them when your network asks for their services.
I’ll be interested to see how LinkedIn manages its growing number of users, and if it’ll someday be pressured into introducing the more “juvenile” world of media sharing. For now, it seems like avoiding it is a great idea.