Showing That You Care
People want to be taken care of. They like the feeling that someone is looking out for them, and that people are thinking about their well being. The experience-creators of tomorrow should always have “one more thing” up their sleeve.
Google Reader has just re-designed their app for people browsing with a Wii. There will probably be about 13 total people doing this… ever… but it shows that they care.
Digg continues to create awesome content visualization tools, the latest of which is called arc. These aren’t very efficient means of browsing through their content, but it shows that they’re committed to making a cool experience.
Facebook has recently launched the Facebook platform, which will open more doors for developers than ever before. They recognize that it’s the developers that will make or break their online experience, and they give back to them all the time.
A great filmmaker puts care into the editing, lighting, framing, and timing of each shot. If something goes wrong, the audience is less likely to trust the storytelling of whole film (even if they’re not filmmakers). Online experiences are exactly the same. In respecting the craft of web development, these examples show how much they care about their audience’s trust… even if it won’t help them out at all.
