Any Colour You Like
Wednesday, December 6th, 2006The internet has allowed us to see exactly what we want. It’s not a broadcast medium like TV, where we sit back and take it all in. We choose what we want to focus on. As the internet grows, so does it’s ability to provide us with exactly what we want.
Bloglines (RSS Reader) is a newspaper custom built for our taste.
Netflix can recommend movies we’d be likely to see
Amazon.com will give us products we’re likely to enjoy
Match.com will find you a “match” according to your personal criteria.
The questions that I have about this topic all revolve around perspective. If I can be presented with exactly what I want, whenever I want, will that be potentially limiting for me? If my newspaper ONLY relates to information about celebrities and boat racing, will I miss out on another article that could prove to be really interesting to me?
Noah started an interesting discussion about all this in his latest post, and brings up efficiency. It’s efficient to find people who are like minded. It’s efficient to see the news that relates to you. It’s efficient to have this personalization of content. Noah’s mindset seems very optimistic, and (correct me if I’m wrong) implies that people will be reasonable enough to seek out that other perspective should their personal content become limiting.
For the most part, I agree with him. However, I can’t help but picture someone who chooses not to focus on any point of view other than their own, simply because it’s more comfortable for them to do so. They could FILL the free hours in their day with… say… motorcycle racing news, and be perfectly content with it. After all, ignorance is bliss…right?

