SPORE & User Generated Content
Thursday, September 28th, 2006If you haven’t heard about Will Wright, or his latest project, they’re worth checking out. Everyone can learn from the success of the “Sims” series (Sim City, The Sims, etc.), no matter what you’re into. Will Wright just understands people.
In a nutshell, SPORE is a game where you play God. You control a creature through all its stages of evolution, from petrie dish on up the ladder. By the end of the game you’re in a space ship, exploring other galaxies. On the way you can grow fins, struggle through the food chain, learn to use tools, build cities, and just about everything in-between. Everything. It’s a lot to explain, so watch the video.
SPORE takes a very small amount of user input, and generates a huge amount of output. Just nudge the game, and it’ll churn out a brilliant pixar-esque character — fully animated & with sound effects. If you want to put bigger legs on your character, the game will automatically re-balance him out, adjust his stride, and probably allow him to run faster.
We’ve got lots of data and “user generated content” out there already, and there are ways of letting the user create the experience for you. Google did it by analyzing everyone’s links when they made PageRank. Digg did it with their own content when they made Digg Swarm. Facebook did it by using everyone’s circle of friends when they made their Networks. Nike did it by collecting strides when they made Nike+. I’d argue that SPORE has the most interesting one yet…

