Zefrank: Ugly Contest
Friday, July 28th, 2006I just watched an episode of “The Show with Zefrank,” (courtesy of Noah). He’s having an Ugly MySpace Contest, awarding the crappiest MySpace profile page design first prize. Towards the very end of his “episode” (perhaps it could be called a post…), he has a pretty interesting idea about the future of consumer-generated media:
“…As consumer media engulfs the other kind, it’s possible that completely new norms develop around the notions of talent and artistic ability…”
I think that “artistic ability” has always been in danger of being compromised by new media, but I’m not sure if it has really been affected. In the early days of photography, obtaining & operating a camera was very difficult. Now cameras are pocket-sized, lightweight, inexpensive, and auto-focusing, making even the most psychotic soccer-mom a photographer. Once this level of accessibility was reached, image making was changed. People still recognized and appreciated the talent involved in “good photography,” but the value of a photo’s content has been amplified. For example, now that cameras are everywhere, conventional portraits (where everyone stands still, dresses nice, smiles, etc) aren’t quite as interesting anymore. Consider a funny picture taken from a crappy cell phone camera. The medium is blurry and pixilated, but if the content is there, it’s a valuable image. The artistic ability of the portrait photographer is still appreciated, but his content just isn’t cool anymore.
For me, the most interesting development in consumer-generated content has been the novel tactics for conveying messages. Take the “shaky camera technique,” for example. Used in almost every reality show, (and caffeinated moment on Fox news), the camera man will purposely hold the camera casually, emulating a home video. Because the camcorder has become so accessible, we’re all used to viewing (and not being frustrated by) crappy home video footage. This tactic works because home videos are more personal, and make the content more credible than in a static, perfectly produced shot. Also, it’s more visually engaging, as the user is constantly re-focusing on the subject as it dances around the frame.
Perhaps we’ll see a website design some day that takes a departure from “good design” conventions, in the interest of creating a more personal experience…